![](https://cdn.myportfolio.com/fbdb42fd-c9a6-41a1-95df-d98bf1cda36c/4914d56b-f8a7-4d4e-bf85-2b931cdadc29_rw_1200.png?h=db35bde3d94ea2ef7071e6f7e9cc4622)
Allied Expedition is a new retail brand for custom aftermarket accessories in the overland off-road adventure vehicle space. Designed with a reference to the deserts of the western US, this is Advanced Accessory Concepts' second retail brand catering to the off-road market.
![](https://cdn.myportfolio.com/fbdb42fd-c9a6-41a1-95df-d98bf1cda36c/ce335fed-345c-4355-8a65-71fc960a54a8_rw_1200.png?h=360a10c2c1f84031ed3b5528c34decbe)
![](https://cdn.myportfolio.com/fbdb42fd-c9a6-41a1-95df-d98bf1cda36c/cd4c9e34-3014-4474-a10c-96b12c073f86_rw_1200.png?h=f070b08abc4c981d89c2a4069de17d16)
concept development
![](https://cdn.myportfolio.com/fbdb42fd-c9a6-41a1-95df-d98bf1cda36c/610e3414-4fe2-4259-b841-4215c1f4fd0e_rw_1200.jpg?h=4184ee796290e6721641b14701d6e0f3)
![](https://cdn.myportfolio.com/fbdb42fd-c9a6-41a1-95df-d98bf1cda36c/dcd60b69-c056-472b-b9c1-6a6ebff88aff_rw_1200.jpg?h=d4e15b3bb59666437c951a4046b4e03d)
The design is simplified and cleanliness added...and will you just look at that cactus?!?
I wanted to embrace the desert landscape of the western United States.
![](https://cdn.myportfolio.com/fbdb42fd-c9a6-41a1-95df-d98bf1cda36c/bde3a71c-0f62-4fe9-9a4f-bec2a5b818bd_rw_1200.jpg?h=295810048fb8d33f1d8254c5a003b07d)
Some early ideas...trying to find my way...a bit too illustrative but I had to start somewhere!
![](https://cdn.myportfolio.com/fbdb42fd-c9a6-41a1-95df-d98bf1cda36c/56687fa8-ae05-499d-b69a-4fee427ff0bb_rw_600.png?h=0615ebe05420cc37249052f23f4fc8e8)