![](https://cdn.myportfolio.com/fbdb42fd-c9a6-41a1-95df-d98bf1cda36c/ecc3955c-4de4-4fac-ac45-5973ff5d19dc_rw_1200.jpg?h=badffd7170323f707d24483864681750)
![](https://cdn.myportfolio.com/fbdb42fd-c9a6-41a1-95df-d98bf1cda36c/24a60d8d-be0b-48d7-baa3-00f15d10b912_rw_1200.jpg?h=b48279f2d09e08f13cc6b70019d63441)
XFX, a premium brand of gaming-grade PC hardware, was preparing to launch their latest special edition graphics card. They wanted to package it in a way that spoke to the card's high power, and give it's owners something more to brag about...
The product development team at Crisp took the gun case concept to a much more literal conclusion...Ultimate firepower for hard-core gamers!
concept development
Crisp Brand Agency and their in-house product and graphic design teams asked me to provide preliminary concept development for the roto-molded limited edition case.
![](https://cdn.myportfolio.com/fbdb42fd-c9a6-41a1-95df-d98bf1cda36c/fbfe3d6b-a94d-4c7b-86f1-0152744ad60f_rw_1200.jpg?h=f08ce96e9af70d022fbe3ff68eb4293c)
Many directions are taken, not all are heading the right way. Nothing is really sticking yet, work continues...
![](https://cdn.myportfolio.com/fbdb42fd-c9a6-41a1-95df-d98bf1cda36c/edef1367-e340-4f70-a899-3e545cd6616f_rw_1200.jpg?h=96f4c5a10901c999ba98f34cb3d5bfec)
At some point during the concept phase a shape resembling a gun case appeared...it was developed further.
Sometimes a design will let you know what it wants to be, if you pay attention.